Talks & keynotes

A talk about the most common mistakes organisations make when adopting AI: unrealistic expectations, lack of process, uncritical trust in models. The starting point is hands-on experience from AI implementations in tech comm and localisation projects and organisations, applied to a universal context. The goal: show how to carry out an AI transformation that avoids costly failures and the loss of team trust.

A workshop offering a realistic, hands-on look at "vibe-coding," using translators building apps with no programming experience as the case study. Participants will learn to spot and avoid common pitfalls: an unclear goal, unruly models, unpredictable rising costs, declining code consistency and quality, and security and data-confidentiality issues.

A workshop centred on the complete methodology for building a tool that supports language services, using a concrete example. Participants work through setting up a solid workflow, controlling cost and quality, testing, security, and collaborating with others on a shared project — so the final product delivers real value.

A technical, practical talk on where Tech Comm and localisation meet in the age of automation and AI: docs-as-code, single-sourcing, multi-layered content automation. The talk shows where automation pays off, where LLM-based shortcuts can backfire, and how to realistically plan AI adoption across the multilingual content lifecycle.

A talk about the challenges of creating multilingual content in the AI era — how language models are reshaping localisation processes, where automation genuinely helps, and where it introduces new quality and organisational risks.

An overview of the impact of artificial intelligence on the translation industry. It covers the non-obvious context behind changes in tools, processes, and the translator's role, with an emphasis on the practical consequences for the future of the profession.

A panel discussion debunking common myths about AI in translation. Experts weigh popular opinions against facts, discussing the real capabilities and limitations of AI tools when working with multilingual content.

A practical overview of AI applications in the translation process: from assisting the translator to automating selected steps of the work, with an emphasis on trends and their impact on the profession in the near future.

A talk centred on the typical mistakes made when connecting Tech Comm and localisation processes: where companies lose quality and time trying to integrate the two areas without understanding their differences. Plus a few words on the risks everyone tends to ignore.

A rich, thought-provoking lecture on how globalisation and new technology shape the translation industry, how they create non-obvious cultural requirements, and how significant these prove to be at the implementation level for the engineer. And a look at what lies ahead for people in the localisation industry in the years to come.